Labour Market Information at Your Fingertips

Your institution is using Labour Insight™, one of the best, modern tools to access real-time data so that we can learn what’s going on in today’s labour market.

Understanding information on jobs, skills, salary data, and more will provide valuable insights into how we structure and market our programs, guide students along successful career pathways, and much more.

Labour Insight gathers job postings data from over 2000 sources across Australia, ensuring we have the most up-to-date, trusted information on the labour market’s top employers, occupations, skills, and more.

By analysing and comparing this data, we can identify opportunities for new training programs, find clearer paths to career success for students, and develop more relevant marketing content. Additionally, we can update existing programs to ensure they meet employer demand.

All of this information can be accessed online with user-friendly reports that share insights into the market at the macro and micro levels.

Imagine if you could design a course based on the specific skills requested by today’s top employers. Labour Insight can bring the voice of employers directly into your course design, sharing new ideas and skills that should be taught within new and existing courses.

When validating a new potential course, Labour Insight allows you to see if a certain skill or occupation is in high demand, earns a good salary, and is projected to grow in the future. All of this is easily accessible to you, saving you the time of having to manually scroll through job boards or spend hours on the phone speaking to industry partners.

To validate a program, you can ask Labour Insight:

· How many listings per year requested X skill?

· How many listings per year request X skill by top location?

· What salary will a person with X skill earn?

Once your course has been validated, Labour Insight is there for you throughout the development process to ensure you align course learning objectives with employer demand.

Feel free to ask questions such as:

· What are the skills that are requested alongside your defined skill?

· What skills have changed in demand between [specific year] and 2020?

· What are the skills that are associated with higher salaries?

· What industries are requesting these skills?

· Do the co-occurring skills change by industry?

· What is the level of education that employers are expecting an individual with this skill to possess?

· Do the co-occurring skills change by education level?

Finding the answers to these questions will give you a comprehensive understanding of employer demand, ensuring that your program will prepare students for a successful transition into the labour market.

Real Success Story

The Dallas County Community College District (DCCCD) used Labour Insight within their program review to ensure their courses aligned with local labour market demand. They were able to identify which jobs employers were advertising for, allowing DCCCD’s program portfolio to offer pathways to career success by aligning them with real-time market demand.

By understanding the employer demand, DCCCD were also able to gauge the potential future relevancy of a program and identify programs with room for growth. Doing this allowed them to direct resources more efficiently within the institute.

This alignment to local demand has helped to strengthen local industry partnerships and increase student retention rates.

For example: How has the skill profile for occupation changed between certain years / Which skills have increased in demand since the last curriculum review?

What if there was a better way to communicate the value of a course? Using Labour Insight, you can clearly illustrate to students and potential students that your institute will teach them the skills they need to make them stand out to employers.

How can Labour Insight data be used to market our institute?

When creating marketing content for a course, Labour Insight illustrates the potential return on investment by answering the following questions:

· How has the demand changed for an occupation?

· What is the average starting salary for someone within this occupation?

· What is the salary premium associated with X skill within this occupation?

· Which occupations can I apply these skills in?
​

For example: How has the demand for a skill grown within an occupation?

Real Success Story

The Rochester Institute of Technology (RIT) used Labour Insight as a marketing tool to illustrate to non-traditional students that their courses were designed to offer a substantial return on investment. Staff were able to show potential students how their courses were aligned with local employer demand, and why their courses would make them stand out to potential employers.

Within their course enrolment page, RIT specifically highlighted that the skills they teach are highly in demand and growing rapidly, can be transferred across multiple occupations and industries, and will return a substantial salary premium. Using Labour Insight to align marketing content to target demographics has greatly helped RIT drive enrolments.

Labour Insight is a great tool to help students develop their career plans. If a student has a clear career goal in mind, then Labour Insight can provide them with an individual learning development plan to keep them on a path to career success.

This path allows them to see which skills they already have and where they have skills gaps. Keep students on their career paths by encouraging them to take courses that fill in their skills gaps.

Using Labour Insight, you can provide them with answers to the following questions:

· What is the demand for this occupation?

· What are the top job titles within this occupation?

· Who are the top employers?

· What skills are they hiring for?

· Where are the jobs located?

· How do the skills change by industry?

For example: How do the top software skills differ for the same occupation across different industries?

For a student with a less developed path in mind, Labour Insight can illustrate the connection between their existing skillsets or the skills they would like to develop, and the application of those skills. For these students, you can help them answer the following questions:

· What are the top occupations requesting X, Y, Z skills?

· Which occupations are increasing in demand locally?

· What are the skills needed to transition between X and Y occupation?
​

Understanding the landscape of your labour market can provide a more transparent path to career success. This allows you to guide a student to relevant courses that can put them on that path.
​
​

For example: What are the top occupations for the skill “creativity?”

Real Success Story

Slippery Rock University (SRU) used Labour Insight to improve overall career readiness with their students. Using Labour Insight, they were able to illustrate the connection between the employment opportunities available in their local market, the students’ personal career aspirations, and the courses that were available to them.

Before a student graduated, they were told who was hiring for the desired role, and which skills the role required. This allowed students to tailor their resumes to showcase the skills in demand and guided them towards relevant networking opportunities.

This approach towards career readiness resulted in record high student enrolments for SRU.