Marketing professionals are defined as those who plan, direct, and coordinate the production of marketing plans, policies, and materials. Other duties:
Researching market conditions in local, regional, or national areas to determine potential sales of a product
Planning and coordinating the production of collateral materials, such as posters, contests, coupons or giveaways to create extra interest in the purchase of a product or service for an organization
Planning, directing, and coordinating marketing policies and programs for a firm, such as determining the demand for products and services offered, developing pricing strategies, and overseeing development or monitoring trends that indicate the need for new products and services
United States SOC Codes included for reference: 11-2011 Advertising and Promotions Managers; 11-2021 Marketing Managers; 11-2031 Public Relations and Fundraising Managers; 13-1161 Market Research Analysts and Marketing Specialists
Top Job Titles: Marketing Manager, Marketing Director, Product Manager, Business Development Manager, Marketing Coordinator, Director of Communications, Marketing Specialist
Top Skills: Sales, Management, Customer Service, Social Media, Research, Marketing Strategies, Business Development, Strategic
Top Educational Programs: Marketing/Marketing Management, Public Relations/Image Management, Advertising